True Alignment

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Format: Hardcover

Vendor: AMACOM

Publication Date: December 11, 2013

ISBN: 0814433367

ISBN-13: 9780814433362

Number of Pages: 240

Dimensions: 9.25 × 6.25 (inches)

Out of Stock. Usually leaves warehouse in 3-5 weeks. The delivery date of your order depends on when the order leaves our warehouse, the destination address for the item, and the shipping method. Please keep in mind that business days are Monday thru Friday, excluding federal holidays within Canada.

Companies live or die based on their ability to communicate and deliver on the promise their brand makes to its customers. But if that message is varied, or added to, or even unknown by a single member of the team, the resulting inefficiency, conflict, and disengagement will cripple a company’s ability to provide value to its customers. Thus, it cannot be overemphasized how important it is for leaders to ensure the company’s mission is manifested in the roles, expectations, and goals of each and every member of the organization.True Alignment reveals the blueprint for businesses of all types and sizes for creating a company culture where everyone is aligned to the vision and strategy behind the brand intention and responsible for living out the brand promise. Readers will learn how to:• Decipher customer expectations• Define the brand as a solution to the customer's needs • Turn the unique selling proposition into the mission • And much moreYou can replace the tires on a car, but if you don’t fix the alignment, you still won’t drive straight. The same goes for your company. Nothing else matters until the entire organization is aligned.

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