Click or scroll to zoom
Tap or pinch to zoom
The Creative Priority
Save 17%
$21.99
$18.25
Format:
Vendor: Harper Paperbacks
|
ISBN: 0887309607 ISBN-13: 9780887309601 Number of Pages: 288 |
Dimensions: 8.00 × 5.31 (inches) |
How does your company define creativity? Or doescreativity define your company? In this remarkable book, Jerry Hirshberg, founder and president of Nissan Design International (NDI), distills his experience as leader of the world's hotbed of automotive innovation and reveals his strategy for designing an organization around creativity.
In The Creative Priority Hirshberg weaves together enlightening real-world anecdotes with the story of NDI's genesis to illustrate eleven interlocking strategies that came to define NDI's creative priority. Richly illustrated with NDI's elegant designs and sketched, The Creative Priority is at once a compelling narrative, a rich store of hands-on experience, and a grab bag of breakthrough insights that can help your business perform its most vital function.
