Supercommunicator

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$21.99
$18.25

Format: Paperback

Vendor: AMACOM

Publication Date: May 01, 2014


ISBN: 0814433685

ISBN-13: 9780814433683

Number of Pages: 272

Dimensions: 9.00 × 6.00 (inches)

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In our increasingly complicated and data-driven world, it takes a true genius to create, develop, and manage the complex technological systems and resources driving the marketplace. The good news is, our schools are producing increasing amounts of these incredible brainiacs. The bad news is, oftentimes they are the only ones who can comprehend their accomplishment and why the world is better for it.Supercommunicator recognizes that explaining what you do and why it's important drives funding, policy decisions, media exposure, public awareness, and customer adoption. Therefore, the ability to communicate technical content to nontechnical listeners is a skill no techy can afford to not master. In this groundbreaking, one-of-a-kind book, learn how to:• Distill details and data into big ideas • Deliver meaning to audiences • Use storytelling to captivate and educate • Humanize content to make complicated ideas more tangible • Layer harder ideas on top of easier ideas • Strip away complex language, jargon, and acronyms • Use analogies to explain unfamiliar areas • And moreYour latest technical development deserves more funding, media exposure, and public awareness--but nobody understands what it means! This invaluable resource reveals how to make the complex comprehensible, and the dry deeply compelling.

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