Persuasion Equation

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Format: Paperback

Vendor: AMACOM

Publication Date: May 06, 2015

ISBN: 0814434177

ISBN-13: 9780814434178

Number of Pages: 240

Dimensions: 9.00 × 6.00 (inches)

Out of Stock. Usually leaves warehouse in 3-5 weeks. The delivery date of your order depends on when the order leaves our warehouse, the destination address for the item, and the shipping method. Please keep in mind that business days are Monday thru Friday, excluding federal holidays within Canada.

In a nutshell, doesn’t so much of business boil down to whether or not you can persuade others around you? Whether it is a customer, a contractor, a board of directors, or your loyal staff, your ability to persuade others toward your point of view is absolutely essential if you are to find success. Merging research and real-world application, Persuasion Equation reveals what really drives decisions and introduces readers to the key formula for developing the invaluable attribute of persuasion--a powerful combination of factors proven to speed agreement. Discover the surprising reasons people say yes, and learn how to:• Radiate an aura of expertise• Win trust and leverage credibility• Build a business case that appeals to both heart and mind• Adapt for personality, gender, and generational differences• Perfect the five-step persuasion process• Generate group buy-in• And much more!Whether you’re trying to secure a promotion, make a sale, or rally support for a new idea, this indispensable guide holds the key to unlocking within you the power of persuasion.

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