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Vendor: AMACOM

Publication Date: July 14, 2010

ISBN: 0814413862

ISBN-13: 9780814413869

Number of Pages: 240

Dimensions: 9.25 × 6.38 (inches)

Out of Stock. Usually leaves warehouse in 3-5 weeks. The delivery date of your order depends on when the order leaves our warehouse, the destination address for the item, and the shipping method. Please keep in mind that business days are Monday thru Friday, excluding federal holidays within Canada.

Beekeepers understand the importance of a fertile nurturing ground and cross pollination. Likewise, author Peter Gloor teaches readers that those who want to gain a business advantage shouldn’t spend their time chasing ideas, but instead should nurture the cool ideas all around them to foster exciting new trends. In Coolfarming, he reveals the proven, four-step process for farming cool new ideas and unleashing a swarm of creative output. Featuring real-life examples from companies like Linux, Twilight, Procter & Gamble, and Apple, this invaluable and insightful book explains: how to provide a fertile nurturing ground for developing original ideas; how to determine what “cool” means for one's target group; what makes something worthy of being the next big thing; how to turn creative dreams into real products by enlisting the help of a dedicated and passionate Collaborative Innovation Network (CIN); and how to carry new ideas over the tipping point and turn them into widespread phenomena. Those who want to stay ahead of the curve and ride a wave of profit need to learn how to find, develop, and popularize the trends of tomorrow. Coolfarming moves individuals and organizations to crosspollinate creative ideas and resources that yield highly sought-after results.

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