Major Announcement Announces Agreement to Sell its Company to, a division of Whitaker Corporation.

Richmond Hill, ON, Release: April 16, 2021. For Immediate Release (BFC), Canada’s largest online Christian retailer, announced the signing of a definitive agreement to sell its company to (STW). This will allow BFC to provide a stronger online retail presence for Christians across Canada.

Upon completion of the transaction, BFC will continue to service the Canadian Christian market under the management and operation of STW, effective April 26, 2021. STW has a proven track record of serving and supporting local Christian bookstores with an online presence in the United States and will continue to do so under the BFC brand in Canada.

“We see this agreement as one that will aid current and new customers in Canada by providing a more efficient end-to-end user experience and a wider breadth of Christian products.” — Bob Whitaker, President of Whitaker Corporation

“It’s been a joy to be able to help Christians and ministries in Canada for the last 15 years.  We would like to thank all our customers for your on-going support and we’re so excited for this new chapter at BFC.  This exciting change will allow BFC to continually improve its ability to serve your needs here in Canada. Our loyal customers will be able to continue to make purchases at” — Paul Yoon, President of

BFC will be switching from its current e-commerce shopping platform to a STW propriety industry standard platform.  As a result, customers should expect the following changes:

  1. Customers will still be able to make all purchases at but there will no longer be a local pick up option.
  2. Customer accounts will transfer over to the new platform and may require a password reset to log back in.
  3. The BFC Rewards Program will no longer be available on the new platform. For customers who have accumulated rewards points, you will need to use your points by April 26, 2021 on our current platform. You will not have access to your points after this time.
  4. BFC will no longer be offering our Church Membership Program. All customers will be able to enjoy the same discounts across the board.
  5. Any customers with outstanding balances in their Gift Card will be issued a coupon code in the dollar amount of that balance.
  6. Please contact for all order updates and inquiries. is a division of Whitaker Corporation, established in 1970. 

For information contact the transition teams:
Phone: 1-877-430-1955